Creating an information pack for Cheshire Wildlife Trust to help their mission in planting and restoring wildflower meadows.
Photography by Alex Sedgmond
Pollinating Cheshire
Creating a vibrant and impactful information pack for Cheshire Wildlife Trust to guide landowners through the wildflower meadow planting process.
Hannah Dalton Living Landscape Officer, Cheshire Wildlife Trust
Ed’s passion for the natural world brought our ideas to life in a visually striking and informative piece of work.
The Brief
- Since the 1930s, Cheshire has lost 99% of its wildflower meadows, devastating pollinator populations. Cheshire Wildlife Trust are on a mission to reverse this trend.
- The CWT team appointed me to create an impactful printed piece to support their mission of planting 300 hectares of wildflower meadows by 2030.
- My brief was to design and illustrate an information pack to guide landowners through the meadow planting process, step-by-step, season-by-season.
The Idea
- It began with first-hand research, observing the native wildflowers on my doorstep.
- The first part of the brief was to create an extensive series of botanical illustrations that would help people identify which native wildflowers to look out for during the first and second growing seasons.
- Collaborating closely with The Wildlife Trust team, I then designed a series of infographics to guide landowners through the various stages of planting wildflowers throughout the seasons.
The Result
- The result is a playful yet informative resource that brings the meadow-making process to life for landowners in the field.
- The packs were sustainably printed in large batches on high-quality card, with a sturdy envelope to hold the inner pages together.
- Distributed nationwide, they played a key role in the Pollinating Cheshire campaign, supporting biodiversity and habitat restoration across the country.
- CWT have now completed 145 of 300 hectares of meadows, and are well on the way to reaching their ambitious target.
The brief
Cheshire Wildlife Trust commissioned me to transform the complex process of meadow creation into an engaging and practical information pack—giving landowners the knowledge and confidence to establish, restore and manage wildflower habitats.
Field Research
The project began with close observation of native wildflowers, studying the forms and characteristics that make each species distinct. This research shaped a collection of botanical illustrations and identification cards designed to make learning about wildflowers clear and enjoyable.
Thoughtful design
Bespoke icons, diagrams and infographics guide landowners through every stage of the seasonal meadow-making process.
Timelines and management plans turn detailed guidance into clear, practical steps that can be followed throughout the year.
The packaging
The packaging takes inspiration from the growth of a wildflower meadow. As the outer envelope unfolds, the illustrated flowers appear to grow and flourish — turning the act of opening the pack into part of the story.
Working closely with the printers, we precisely aligned every fold with the artwork to bring the concept to life.
Crafted & carefully curated
Every element was carefully designed and curated, resulting in a rich, playful yet functional experience, empowering landowners to take to the field and plant wildflower meadows with confidence.
The result
The landowner information packs play a key role in the Pollinating Cheshire campaign, and CWT have now completed 145 of 300 hectares of meadows, helping to drive biodiversity and habitat restoration across Cheshire.