Hi I'm Ed, a freelance graphic designer & illustrator on a mission to create positive change on this magical blue marble we call Earth.

By day I work with ethical businesses, sustainable start-ups, charities, agencies and organisations. I love nothing more than working to create meaningful brands, unique artwork and powerful visual storytelling experiences.

By night I pursue passion projects and side hustles. I craft paper insects by lamplight. I illustrate the anatomy of the world's disappearing animals. And sometimes (though not as often as I would like) I dream up stories with pictures and words.

My artwork has been exhibited globally, from coffee shops on the corner to world-renowned institutions such as the Natural History Museum.

I love taking on ambitious challenges (big and small). Drop me a line if you would like to get in touch about a project or commission.


The natural world has been a theme in my creative work for as long as I've been able to hold a pencil.

I grew up in South Wales where I had access to the beautiful and rugged coastline of the Gower Peninsular. This is where my passion for nature and the ocean grew strong. Outside of my creative work I have a passion for surfing and rock climbing, and I spend as much time by the sea in search of waves to ride, sea cliffs to scale and seaweed to forage.

I am one of four brothers. Growing up, creativity was always nurtured and encouraged by our parents in our home. Fast forward to today and each one of us has forged our own path in pursuing a different craft; one furniture maker, one digital designer, another printmaker — and then, of course, there's me!

In 2012 I graduated from Brighton University with a degree in Graphic Design. It was during these early days in art school where I immersed myself in the foundations of my craft; typography, illustration, graphic design, and visual storytelling.

In 2015 my brother James and I decided to bring our illustration and printmaking skills together to create a series of endangered species screenprints to support the conservation movement. Under the skin was born.

What initially started as a side project for the brothers gradually evolved into a small business and life venture. We have partnered with some of the most influential charities in the world.

In 2016 I relocated to Canada for 2 years where I spent a long period of time living in my van between the mountain towns of Squamish (climbing), Vancouver island (surfing), Revelstoke (skiing) working remotely in coffee shops and getting out into the great outdoors as much as possible, documenting my time through a series of short films as I went. This was a special time in my life where I put my time in the awe-inspiring wildlife of beautiful British Columbia first, my creative work second. The people, places and wildlife I experienced along the way were a huge source of inspiration and motivation as a designer, illustrator and conservationist.

I returned to Wales a new person with a greater appreciation for the natural world and a deep-rooted need to celebrate and protect the natural world using my visual communication skills. I shifted my focus to working entirely in the realms of wildlife conservation and never looked back.

One of my career highlights includes being invited to give a virtual talk (from my van) about the role of optimism in my design ethos at Wildscreen, alongside a lineup of world-leading conservationists such as Sir David Attenborough and Greta Thunberg. Another highlight includes being shortlisted for the World Illustration Awards.

Amidst the global pandemic, I have returned to my roots of South Wales where I have the opportunity to work from a small studio in the woods, escaping to the rugged coastline of the Gower Peninsular whenever there are waves.

What I do

Meaningful storytelling driven by empathy. Through clean, clear, and compelling visuals I can help a global audience connect to your brand.

  • Illustration as a visual storytelling medium. Interpretation complex subjects visually, simply, playfully. Brand identity are intertwined.

  • Brand identity is more than a logo. It is a visual system to distinguish you from competitors, whilst getting to the heart of not only what you do buy why you do it, bringing together typography, pattern, color, imagery, composition and voice.

  • Using graphics to communicate information to make it engaging and understandable to a wider audience. The aim is to make information beautifully simple.

  • The visual expression of a brand and product, including their services and tools. Icons communicate the core idea and intent of a product in a simple, bold, and friendly way.

  • The way to share meaningful messages and captivate children's hearts and minds is through picture books. From cover designs to flowing narratives, we're on the same page.

Clients & Awards

Over the years I’ve had the privilege of working with some of the world’s most influential organisations. I've also picked up a bit of recognition along the way...