Transparent Sea
Working with RSPB, WWF and MSC to create a colourful, cutting-edge report that outlines why using cameras at sea is essential if we are to eliminate bycatch and overfishing.
Dr. Jo Ainsworth, RSPB FFA Programme Manager
"With his eye-catching style, we knew Ed would be ideal for this project. He collaborated very well with our team to create beautifully designed, clear and engaging illustrations and infographics for our report.”
The brief
- The Future Fisheries Alliance (a coalition of WWF, RSPB and Marine Conservation Society) wanted to create a short, compelling report to introduce the public and politicians to the benefits of Remote Electronic Monitoring (REM) to fisheries management.
- The team supplied me with several long and technical reports about REM and the impacts of commercial fishing. Before diving into the visual design, I distilled the in-depth information down into a short, engaging written narrative.
The idea
- I started the design process by getting the foundations in place. I refined the colour schemes, fonts, illustration rules, and icon styles to ensure consistency throughout the visual report.
- I used a 6-column grid to structure the content, interweaving the graphics and typography from page to page.
- I used icons and infographics to help visualise the complex data in an engaging and understandable format.
- I created a toolkit of illustrations to highlight some of the UK marine species that are likely to be positively impacted as a result of REM; from porpoises to gannets, sharks to spider crabs.
The result
- The physical report is being used by WWF, RSPB and MCS as a key method to engage politicians in the benefits of Remote Electronic Monitoring to fisheries management.
- A digital version of the report is available for the public to download from the Marine Conservation Society website.
THE DETAILS MAKE THE DESIGN
I began by developing the colour schemes, fonts, illustration rules, and icon styles to ensure consistency throughout the report.
Laying the foundations
I used a 6-column grid to structure the content, interweaving the graphics and typography from page to page.
VISUALISING DATA BEAUTIFULLY
The report contained heavy stats and facts about REM and commercial fishing in the UK. I used icons and infographics to visualise the complex data in a simple, engaging, and understandable format.
A lively and compelling report
The result is a colourful and engaging report that is being used by WWF, RSPB and MCS as a key method to engage both the public and politicians in the benefits of Remote Electronic Monitoring to fisheries management.
